How IR Continues to Transform the CPG Landscape

According to Gartner’s Hype Cycle for Consumer Goods, Computer Vision technology has successfully overcome the Trough of Disillusionment in recent years and moved forward the Slope of Enlightenment toward the Plateau of Productivity.

At SoftServe Business Systems, we are confident that this has already happened. Today, Image Recognition technology has reached a sufficient level of maturity for widespread adoption by all CPG companies. This is evident from several factors:

• Affordability and Cost-effectiveness: the technology became much more affordable for companies of all tires in the CPG industry.
• Reliability and recognition accuracy: For example, SKU recognition on shelves is now at least 98% accurate.
• Broad application: Image Recognition was previously used for shelf auditing, but now the technology is employed as a data source for generating Recommended Steps of the Visit, automatically calculating Perfect Store metrics for the entire store (including additional display areas and POS materials), tracking trade equipment, auditing pharm-channels, and even monitoring contract compliance and technical conditions in On Trade channel. In other words, practically anywhere you gather information using human eyes, you can automate the process with AI Shelf Recognition.

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