CPG Industry Trends: The Rise of Digital B2B Platforms

Within a few years, all Consumer Packaged Goods (CPG) manufacturers will be generating at least a portion of their revenue through digital B2B platforms. This is supported by the general trends in the development of such platforms, which received a boost during the COVID pandemic, as well as the declared plans and actions of global CPG leaders. And while the eB2B market is still striving for maturity, businesses must act swiftly today to secure strong positions soon.

This is particularly vital for companies dealing with fragmented retail environments, as eB2B platforms enable them to expand their customer base, better understand their needs, and, therefore, provide a superior customer experience. These may include traditional mom-and-pop stores in Latin America or Asia, specialized shops (e.g., pet stores), as well as independent pubs, bars, cafes, and restaurants in the beverage category.

Leading drinks producers are already harnessing eB2B platforms as a valuable data source, empowering them to utilize artificial intelligence for precise assortment recommendations and optimized orders. This proactive approach ensures sales growth while effectively mitigating stock imbalances, leading to higher profits for both the manufacturer and On-Trade partners.

If you want to learn more about the transformative potential of B2B e-Commerce in the beverage sector – gain access to a one-pager “How B2B e-Commerce is disrupting the beverage industry” by filling out the form below.