State of AI in CPG 2024: Where to Invest to Win Big?
Published:
February 1, 2024
In 2023 Chat GPT fueled the hype around Artificial Intelligence (AI) once again. It made AI look much more accessible, empowering an immediate desire from everyone to apply it for a variety of tasks. However, a year later, it seems the hype has reached its peak, leading to a more pragmatic approach to the technology. AI still offers almost endless possibilities, but today, the biggest challenge is to frame these possibilities and set the right expectations.
Our brief study aims to help CPG businesses understand AI’s potential and real-life use cases. The research was conducted in December 2023 in the form of a questionnaire sent to 90+ Senior CPG business leaders and industry professionals.
Let our findings guide you in unlocking the true potential of Artificial Intelligence for your business: SSBS AI in CPG 2024
